Hi, I'm Karuna Thapa

SEO content that ranks, and reads like a person wrote it.

I'm a senior SEO content writer and proofreader at Orka Socials, an international SEO agency. For three years I've turned search intent into copy that earns rankings and survives a final proofread.

Karuna Thapa
3+

Years writing and proofreading

5

Market verticals served

7.5x

Peak revenue lift delivered

100%

Organic traffic lift on a flagship brand

01 What I Do

The work behind a page that ranks.

Writing is half the job. The other half is the strategy underneath it and the proofread on top. Here's where I spend my time.

01

SEO Content Writing

Long-form and landing copy built around real search intent. Structured to rank, written to read.

02

Proofreading & Line Editing

A final read that catches what spellcheck misses. Grammar, rhythm, and consistency, made clean.

03

Content Strategy

Briefs, topic clusters, and a plan that maps keywords to the pages that should own them.

04

On-Page Optimization

Titles, meta, headings, and internal links set up so every page sends the right signals.

05

Search Intent Mapping

Every page matched to what the searcher wants, whether they are researching, comparing, or ready to buy.

06

Editorial Quality Control

One brand voice held steady across every piece, every writer, and every niche.

Precise Human Versatile Editorial
02 Industry Verticals

One voice that adapts across niches.

The spine stays the same. The vocabulary, the buyer, and the search behaviour change. I've written for all of these.

01 Law Firms Personal injury and practice pages built to convert serious intent.
02 Ecommerce Product, collection, and buying-guide copy that moves stock.
03 Managed IT Services Technical service pages translated into language a buyer trusts.
04 Online Travel Agencies Destination and package content that ranks and inspires the click.
05 Local Businesses Service-area pages and local SEO copy for owners who need leads.
03 Notable Achievements

Results the proofread didn't soften.

Selected projects from my time at Orka Socials, where content strategy and a clean read moved the numbers that matter.

Law Firm · Personal Injury
2x traffic, 3x leads

Law firm SEO that works, in six months

Rebuilt the content around the cases the firm actually wanted. Traffic doubled and qualified leads tripled inside two quarters.

Role: Content Strategist & Senior Writer
Ecommerce · DTC Pet
2x revenue, 2.5x organic

A DTC dog food brand, doubled

Reworked product and education content to match how owners search for food. Revenue doubled on the back of 2.5x organic growth.

Role: Senior SEO Content Writer
Ecommerce · Hemp
2x traffic, 3x sales

National hemp-derived brand scaled

Wrote compliant, intent-led copy for a regulated category. Organic traffic doubled and sales tripled across the catalogue.

Role: Senior SEO Content Writer & Proofreader
Ecommerce · Apparel
7.5x revenue, 100% organic

Culprit Underwear, organic-first

Drove a 7.5x revenue lift with a content engine that carried 100% of the organic gain. Proof that editorial quality compounds.

Role: Content Strategist & Senior Writer
04 In Their Words

What it's like to work with me.

Karuna writes copy that ranks without ever sounding like it was written for a crawler. Briefs land on time, drafts come back clean, and the edits are sharp.
Motu DeshaiHead of SEO, SEO Ninja
The proofreading alone is worth it. She caught voice and consistency issues across a dozen writers and held the whole brand to one standard.
Smarika ChaulagainContent Lead, Future SEO
05 Common Questions

Before you reach out.

01What do you actually deliver when I hire you?
Briefs, drafts, and a final proofread. Depending on scope, that means keyword-mapped content plans, optimized long-form and landing copy, on-page elements like titles and meta, and a clean editorial pass on everything before it ships.
02How is SEO content different from regular copywriting?
SEO content has to satisfy two readers at once, the person and the search engine. I write for intent first, then structure the page so it ranks. The copy still has to read like a human wrote it, or it loses the person you wanted to convert.
03Do you write and proofread, or just one?
Both, and they reinforce each other. Years of proofreading made me a tighter writer, and writing at volume made me a faster, sharper editor. You can hire me for either or for the full loop.
04How long before content starts ranking?
It depends on domain authority, competition, and how much existing content you have. New pages on an established site can move in weeks. A fresh domain takes longer. The case studies above hit meaningful gains inside six months.
05Which industries do you write for?
Law, ecommerce, managed IT, travel, and a range of local businesses. The voice adapts to the niche, the standard does not. If your category is regulated or technical, I've likely written in it before.
06Can you work with my existing team?
Yes. I plug into in-house teams and agencies, write inside your style guide, and hold voice consistent across other writers. I work daily in tools like ClickUp, Slack, Ahrefs, and Semrush.
06 Get In Touch

Let's give your pages a clean read.

Tell me what you're working on. I'll reply with a clear view of how I'd approach it and what it would take.

Email[email protected] CurrentlySenior SEO Content Writer at Orka Socials Pvt. Ltd.